Thursday, April 10, 2014
Let's Talk About... The Next "Blah Blah", For Fans of "Author McAuthorPants"
I love Harry Potter. I love The Hunger Games. I love John Green. I understand that marketing wants to pull in readers of massively popular franchises, books, and authors. I get that. But can't they sell books in other ways too? I don't pick up books because someone likens it to Harry Potter or The Hunger Games anymore. I don't look up an author because someone says their writing will appeal to fans of John Green (I apologize for the constant John Green mentions, but I can't think of another author people are really touting right now, so you get John Green.) I pick up books and seek out authors that appeal to me. I want to read the synopsis of a book and get excited because it's original, because it captures my imagination and emotions.
And I feel a lot of the time these comparisons aren't remotely applicable. I'm sure y'all have seen some random dystopian book that's said to be for fans of The Hunger Games, but it ends up not incorporating
I feel like I'm coming off a bit curmudgeonly here, and I don't mean to. I'm not saying there's a reason to be rid of these comparisons, because they do have value, even as I'm desperately tired of seeing the tables at Barnes & Noble filled with books that don't really go together and sick of seeing things labelled the next Harry Potter. I guess I'd like to see it used more specifically and less often, making that label mean something again.
What do you think? Do you find those phrases useful and/or applicable to what they're applied to?